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Share one workflow. DRING calls in two minutes and qualifies the need. Get a call in two minutes
Get a call in 2 minutes See Agent Factory
For the marketing director

Judge campaigns by qualified leads, not form fills

DRING calls each new lead as soon as the form lands, asks the questions you approved and shows which campaign produced buyers.

Get a call in two minutes See a typical qualification call

After you submit the form, DRING calls in two minutes, identifies itself and qualifies the workflow.

About 1 in 10reached conversations qualifies as a lead
Up to 90%reach rate in selected outbound campaigns
Live in a weekfrom kickoff to the first campaign calls
Best timeto call each lead, learned from when they tend to answer

1 in 10: pooled across logistics, fintech and consumer hardware, March to September 2026. 90%: selected campaigns, not an average.

Where the budget leaks

Paid for the click, lost before the call

A campaign can hit its cost per lead and still hand sales very little. The loss happens between the form and the first call, where no report looks.

  1. 6:40 PM

    The form lands after hours

    The ad keeps spending after the office closes. Evening forms wait in a sheet until someone opens it the next morning.

  2. NEXT MORNING

    Someone else called first

    A rep dials the next morning. By then the lead has already spoken to the company that called back last night.

  3. MONTH END

    Cost per lead looks healthy

    The report ranks campaigns by cost per form fill. It cannot say which campaign brought people who wanted to buy.

Campaign view

Campaigns ranked by qualified leads

Each lead keeps its source and campaign, so one board shows which ads bring buyers and which bring form fills.

DRING panelLive view
CampaignsQualified leads
Same day courier, searchGoogleMost leads qualified
Warehouse tour, reelInstagramSome qualified
Free quote offerMetaFew qualified
Latest leadsSource and outcome
Ada LogisticsInstagramQualified, sent to sales
Boran TextileGoogleIn conversation now
Cengiz FoodsMetaCall back next quarter
Form to first callAs the form lands
Form submittedFirst callOutcome in CRM

Illustrative panel view. Your board shows your own campaigns and leads.

After the form

What happens to each new lead

Every lead gets the same first call, whichever ad or channel it came from.

HOW IT WORKS From ad click to a qualified lead Ad click Someone taps the ad Form Details submitted Deniz calls As the form lands Qualified Reason kept CRM row Source and next step

  1. Forms connected

    Lead forms from Meta, Instagram and Google reach DRING through your own form, your CRM or a webhook.

  2. Called as the form lands

    Deniz, your AI staff member, calls while the person still remembers the ad, inside the calling window you set.

  3. Qualified with your questions

    The agent says who it is and who it calls for, then asks only the questions you approved.

  4. Reason kept with the result

    Qualified or not, the lead's own words stay attached to the outcome, so any result can be checked.

  5. Written back with the campaign

    Source, campaign, outcome and next step land in your CRM when the call ends, so lead-to-opportunity reporting starts from the call.

Before the first real lead, each agent runs 1,000 to 10,000 simulated conversations built for your company
Logistics case

An old lead pool, worth a second call

Case study, one customer

International logistics platform

The situation

Over the years, marketing had filled the CRM with companies that once asked about freight forwarding and never closed. Sales would not work a cold list, so the pool sat untouched.

What DRING did

An outbound qualification agent called the pool in stages over several weeks. It checked whether freight forwarding was still relevant and asked the few questions sales needed answered.

What changed

12.1% of conversations became sales-ready leads, each reaching sales with its answers attached. The rest were closed out, and marketing learned which parts of the old pool still deserved budget.

See the full workflow
Asked by marketing teams

Brand voice, speed and attribution

Does the agent speak in our brand voice?+

You approve the wording, the persona and the voice before anything is dialed. A campaign can run with more than one voice at a time so you can compare them, and pronunciation is corrected for your product, company and place names.

How fast is a new lead called, and what do they hear?+

DRING calls as soon as the form reaches it, inside the calling window you set. The agent says who it is, who it calls for and why, then asks the questions you approved. If nobody answers, the campaign's retry rules take over.

Who decides what counts as a qualified lead?+

You do. You set the questions, the answers that count and the fields your reports need, so every campaign is judged on the same definition. Score also rates intent on every call, with the reason in the lead's own words beside the transcript.

How does this reach our CRM and our ad platforms?+

Source, campaign, outcome, reason and next step are written back as the call ends. HubSpot is the documented reference implementation, and Salesforce and Freshdesk follow the same logic. Anything else moves through the API or a webhook, including results you want to pass to an ad platform. See the connections for what is confirmed today.

Browse the full FAQ General questions are answered on the home page

See it from the lead's side: leave your number and DRING calls you in two minutes.

Get a call in two minutes See all roles